Public relations campaign management for supporting responsible and sustainable tourism

Widanarko, Melati Andria and Atmadi, Gayatri (2023) Public relations campaign management for supporting responsible and sustainable tourism. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 8 (2). pp. 359-369. ISSN 2503-0795

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Abstract

Local community in Thousand Islandsshould know how to manage public relations campaign properly for supporting responsible and sustainable tourism. This research aims to know how Jejak Seribu can involve youth community in TidungIsland in managing public relations campaign for education exploration : Jelajah Edukasi : Entrepreneur Millenials 2019. This study usesqualitative-descriptive research approach with case study. The method of data collectionin this studyisin-depth interviews with the head of Jejak Seribu, the head of entrepreneurship division of Jejak Seribu, and members ofJejak Seribu. The resultsof this study show thatJejak Seribu hasimplemented the stages of campaign management in conductingthe Entrepreneur Millennials campaign, and the application of the concept of responsible tourism, sustainable tourism and public relations campaign provesmore effective in achieving campaign objectives.This research only focused on the very specific program of "Jelajah Edukasi Jejak Seribu: Entrepreneur Millenials 2019" conducted in Tidung Island. This study has a small sample size that may not represent the population. This studyis expected to provide usefulinsightsfor any communityin the management of public relations campaign

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