Syafrudin, Maulana Hassan and Nurhasanah, Nunung (2020) Perancangan strategi penjualan menggunakan dinamika sistem pada CV. Gajah Mungkur. Jurnal Al Azhar Indonesia Seri Sains dan Teknologi, 5 (4). pp. 215-228. ISSN 2355-8059
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Abstract
CV. Gajah Mungkur is one of the companies engaged in fabric embroidery. This company has experienced ups and downs in the sales of its products as per the data for the last two years. For this reason, this study uses strategies such as SWOT analysis as a company approach to dealing with sales business competition as well as a system dynamic approach in providing recommendations on company decisions or policies related to the value of sales turnover and the value of company profits which are influenced by uncertainty factors. The results of this study are based on the results of ANP processing with Super Decisions, it was found that the right alternative strategy for CV. Gajah Mungkur, to continue its better business process, is by providing discount promos and marketing online. Based on the output analysis scenario simulation results, that if the company applies a 5% discount on product price scenarios, the company will get an additional sales volume of 139,258 units. Then if the company applies a product discount scenario of 10%, the company will get an additional sales number of 151,918 units. Furthermore, if the company applies a product discount scenario of 15%, the company will get an additional sales number of 164,577 units. Besides, if the company implements online marketing, if the company implements online promotions, one of which is the online shopee, the company will get an additional sales number of 174,533 unit.
| Item Type: | Article |
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| Additional Information: | TURNITIN's similarity index result was checked based on rules stated in "Pedoman Operasional Penilaian Angka Kredit Kenaikan Jabatan Akademik/Pangkat Dosen" (http://lldikti12.ristekdikti.go.id/wp-content/uploads/2019/03/PO-PAK-2019_MULAI-BERLAKU-APRIL-2019.pdf) pp. 23-25. |
| Uncontrolled Keywords: | SWOT, ANP, System Dynamics Simulation |
| Subjects: | 600 Applied sciences & technology > 650 Management & public relations > 658 General Management |
| Depositing User: | Rifda Jilan |
| Date Deposited: | 07 Apr 2023 06:16 |
| Last Modified: | 16 May 2023 08:46 |
| URI: | http://eprints.uai.ac.id/id/eprint/2161 |
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