Sunuantari, Manik and Sumiyati, Sumiyati (2016) Revolusi mental government PR dalam mewujudkan kemandirian ekonomi masyarakat: studi kasus Pemkot Pekalongan dalam mendorong kelompok informasi masyarakat (KIM) menuju kemandirian ekonomi masyarakat. PR Indonesia Research Summit and Awards (PRISA), 1. pp. 48-61.
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Abstract
Mental revolution as a program in the era now become a reference for all public servants in performing their duties and functions, include the Government Public Relations. In order to make Indonesia a Sovereign, Independent and personality Based on the Mutual Cooperation, the government PR agencies involved in achieving that goal. One of the functions of government is nothing but a public relations to help create a society that is competitive. To be a competitive nation that takes hard work involving various stakeholders, especially the people and institutions as community partners. This study aims to find a model of information management government PR in an effort to achieve economic independence society in accordance ideals of government as outlined in the national development agenda called Revolution Mental, that build character government PR as a strong, competitive, high morals, tolerant, mutual cooperation, patriot, dynamic, culture, and science and technology-oriented. The theory used in this study is a two-way symmetric model of Grunig and Hunt. That in carrying out its functions PR is always based on research, two-way communication to get an understanding of the audience. The method used in this research is a case study, the government Public Relations of Pekalongan city as a research subjects. The results showed that government PR of Pekalongan city is actively involved in building a public communications strategy to achieve economic independence society. Various movements performed either change the level of bureaucracy, as well as track community groups so as to create public awareness. Through various media, the government PR of Pekalongan city is slowly able to encourage economic independence of people in the city of Pekalongan. Dissemination of information based on the technology used in order to support partnerships with various stakeholders so that the economy increases.
Item Type: | Article |
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Additional Information: | This paper was chosen as the third favorite winner in The PR Indonesia Research Summit and Awards (PRISA) 2016 held on 24 Maret 2016 in Swissbell-Rainforrest Hotel, Bali. |
Uncontrolled Keywords: | mental Revolution; two way simetrical model; economic independence |
Subjects: | 300 Social sciences > 300 Social sciences, sociology & anthropology > 305 Social Groups 300 Social sciences > 380 Commerce, communications & transportation > 384 Communications (Telemunications) 600 Applied sciences & technology > 650 Management & public relations > 659 Advertising And Public Relations |
Divisions: | Universitas Al-Azhar Indonesia (UAI) > Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Ilmu Komunikasi |
Depositing User: | Rifda Jilan |
Date Deposited: | 13 Dec 2021 07:40 |
Last Modified: | 02 Feb 2022 11:29 |
URI: | http://eprints.uai.ac.id/id/eprint/1774 |
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