Is socialization through digital media effective? A study on public transportation policy in Jakarta

Turpyn, Juan Malik Frederick and Alfaraby, M. Cessario and Puti, Rahma Mahardhika Ananda and Nasucha, Muchammad (2021) Is socialization through digital media effective? A study on public transportation policy in Jakarta. Proceeding of The 4th LSPR International Conference on Communication and Business 2021. pp. 1-15.

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Abstract

Public Transportation in Jakarta is still the main choice for people in DKI Jakarta who want to travel. Although until now the COVID-19 pandemic is still ongoing, but public transportation users have not decreased significantly. In fact, the central and provincial governments have issued policies to restrict public transportation passengers such as Transjakarta, Mass Rapid Transit, and also Electric Railways. The government issued various ways to educate the public so that the number of COVID-19 transmission on public transportation may decline. One way is to use digital media socialization and health protocol policies. This study tries to find out if socialization using digital media is an effective step. The researcher used quantitative methods with a type of associative causal model. The research will explain the influence of free variables on bound variables. The data collected by using purposive convenient sampling techniques by questionnaire as the research instrument. Finally, the study found that socialization about public transportation policy in Jakarta using digital media is an effective way and it also reaches a positive and significant effect.

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