Purchase decision pada e-commerce tiket travel dan reservasi hotel di Indonesia

Samiono, Bambang Eko and Hanifati, Ulva Mustikarini (2021) Purchase decision pada e-commerce tiket travel dan reservasi hotel di Indonesia. Jurnal Al Azhar Indonesia: Seri Ilmu Sosial, 2 (1). pp. 79-85. ISSN 2745-5920

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Abstract

This study aims to determine the effect on Purchase Decisions by Web Quality and EWOM through Online Trust on three objects of travel ticket service websites and online hotel reservations in Indonesia (Traveloka.com, Tiket.com, and Pegipegi.com). The technique of taking this research is non-probability sampling, and purposive sampling, which is the technique of determining the sample with certain considerations. The sample used in this study is respondents who have made transactions on travel ticket services and online hotel reservations in the last 3 months in the areas of Jakarta, Bogor, Depok, Tangerang, and Bekasi with 200 people and analyzed using SEM. From this study, it can be concluded that Purchase Decision is only directly affected by Web Quality. While Online Trust is directly influenced by Web Quality and EWOM, however, there is no direct influence of Online Trust on Purchase Decision. There is also no indirect effect of Web Quality and EWOM on Purchase Decisions through Online Trust.

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