Analisis pengaruh website quality dan EWOM terhadap purchase decision melalui online trust pada situs tiket travel dan reservasi hotel online di Indonesia: studi kasus pada traveloka.com, tiket.com dan pegipegi.com

Hanifati, Ulva Mustikarini and Samiono, Bambang Eko (2018) Analisis pengaruh website quality dan EWOM terhadap purchase decision melalui online trust pada situs tiket travel dan reservasi hotel online di Indonesia: studi kasus pada traveloka.com, tiket.com dan pegipegi.com. Transformasi: Jurnal Ekonomi, Manajemen dan Akuntansi, 2 (1). pp. 36-50. ISSN 1907-3429

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Abstract

This study aims to determine whether there is influence of Web Quality and EWOM to Purchase Decision through Online Trust on the website of travel ticket services and hotel reservations online in Indonesia (Traveloka.com, Tiket.com and Pegipegi.com). In addition, this study also aims to find out which variables affect and influence of each categories in the research model. This research is using non-probability and purposive sampling. The sample used in this study amounted to 120 persons. This research uses descriptive analysis method and path analysis, using IBM SPSS Statistics 23. It demonstrates that Web Quality has significant effect directly to Purchase Decision on Pegipegi and EWOM has significant effect directly to Purchase Decision on Traveloka, Ticket or Pegipegi. Web Quality has no significant effect indirectly although, there is a real effect on the Online Trust on Traveloka, Ticket or Pegipegi. On the othe hand, EWOM has no significant direct effect, despite there is the real effect on the Online Trust on Traveloka or Pegipegi.

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