The public relation strategy of Indonesia police in elevating good image through media relations

Sayekti, Indah Ayu and Nasucha, Muchammad (2018) The public relation strategy of Indonesia police in elevating good image through media relations. In: Multiple platform in transformative public relations, cultural and tourism. Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Indonesia, Yogyakarta, pp. 57-78.

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Abstract

This research aims to describe the media relations strategy which is implemented by Public Relation of POLRI in order to increase and elevate the institutional positive image and complemented with media people perception on it. Taking Structuration theory as theoretical framework which is focus on the public relations strategies this research was accomplished. This study used mixed-methods, based on multi-method collecting data to catch wholeness and holistic description along with the natural setting-related context. The researcher interviewed the PR Division of POLRI which has been involved in the activities and understanding the trifle in detail the activities and matters, formally and informally. And the respondents of a survey on media were selected based on the official data base, are the media have involved and engaged with POLRI, at least in one-year engagement since this research was taken place. Based on the analysis data this research found that the PR Division has been divided and stated the goals, objectives in short-term, middle-term and long-term range of planning as the general schema of PR strategy, involving the basic principles of values in the media relation activity, since this has been considered as the most effective way to keep their best image, position, power, in relation with every agent, even their super power and domination as the structuration and encounters, it could be cause of their history and future graph in the society, they deliberate it still in a mutualism symbiosis, balance and proper tradition or manner. Media consider the Police’s(POLRI’s) image is positive.

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