Kussusanti, Susanti (2024) Komunikasi pemasaran internasional. In: Pemasaran Internasional. Penamuda Media, Yogyakarta, pp. 141-157. ISBN 978-623-8586-50-9
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Official URL: https://penamuda.com/product/pemasaran-internasion...
Abstract
Sub-bab buku ini membahas konsep dasar dan strategi komunikasi pemasaran internasional, termasuk komunikasi pemasaran terpadu (integrated marketing communications), terutama yang berbentuk digital.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | digital marketing; global marketing; integrated marketing communications; international marketing; marketing communication |
| Subjects: | 300 Social sciences > 380 Commerce, communications & transportation > 384 Communications (Telemunications) 600 Applied sciences & technology > 650 Management & public relations > 659 Advertising And Public Relations |
| Divisions: | Universitas Al-Azhar Indonesia (UAI) > Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Ilmu Komunikasi |
| Depositing User: | Rifda Jilan |
| Date Deposited: | 12 Aug 2024 06:16 |
| Last Modified: | 12 Aug 2024 06:21 |
| URI: | http://eprints.uai.ac.id/id/eprint/2505 |
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