Strategy design business development furniture industry CV.XYZ

Nurhasanah, Nunung and Pamuncak, Duta Fajar (2012) Strategy design business development furniture industry CV.XYZ. In: Proceeding of The International Seminar of Science and Technology Innovations: Green Technology Innovations for A Sustainable Society. Faculty of Science and Technology UAI, Jakarta, pp. 239-250. ISBN 978-602-95064-5-7

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Abstract

Strategy management is the science of formulation, implementation and evaluation of decisions that enable the organization to reaches its destination. Management strategy required by the company to be able to survive in the competition. Selection of appropriate strategies required for the company to grow. Before select the strategy, we must determine the main competitors, and the company’s position against its competitors. Then determine the strategies for simulated. The purpose of this research is to develop the company’s business furniture and aims to increase profits. To determine the main competitor, the first step is to conduct interviews of experts who know the furniture business development in the area around the company, determine the criteria, then exponential weighting method comparison (MPE) and have weights 537, and then use the matrix boston consulting group (BCG) to calculate value growth and market share 31.67%, 1,536x, to define some strategies, then use method analytical hierarchy process weighting (AIIP) to priority the strategy variation. And the strategy chosen by powersim software simulated. The results of this research, a generic strategy is expansion and variations of strategy is the market penetration with weighting value and consistency ratio of 0.26 and 0.04. there are two scenarios from the selected strategy variation. The first scenario is do promotional products to spread into the area of geography with brochure market. Companies get benefit from this scenario Rp. 120.240.000 with a value of u-theils 0.063. the second scenario by lowering the selling price of the product from Rp. 1.700.000 to be Rp. 1.500.000 and the company get a profit from this scenario is Rp. 104.050.000,- with u-theils value 0.038 selection scenario based on profits, then it can be inferred that the first scenario was chosen because larger profits IDR 120.240.000.

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