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Wibowo, Ganjar and Suhud, Usep and Utami, Annisa Retno and Rubiyasih, Arina and Sukmi, Sih Natalia and Allan, Mamoon and Hoo, Wong Chee and Sihotang, Doni Sugianto (2026) A participatory model for sustainable branding of heritage SMEs: digital communication and AI empowerment in Batik Lasem. International Journal of Research and Scientific Innovation (IJRSI), 13 (3). pp. 2271-2287. ISSN 2321-2705