Analisis consumer awareness terhadap keberadaan sertifikat halal MU

Nurlatifah, Hanny (2014) Analisis consumer awareness terhadap keberadaan sertifikat halal MU. Al-Hisbah: Jurnal Akuntansi Keuangan dan Syariah, 2 (1). pp. 41-59. ISSN 2089-7162

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The development of technology have led to a variety of products that are difficult to ascertain the nature of a product halal. Existence in Indonesian halal certificate issued by the Indonesian Ulema Council (MUI) need to know the levels of consumer awareness on the existence of halal certificate. A quantitative analysis using descriptive statistics and correspondence analysis carried out on Muslim consumers in southern Jakarta. The results showed that most respondents have known the existence of halal certificate but for ownership certificates in each product, respondents only rely on brand perception.

Item Type: Article
Uncontrolled Keywords: halal certificate; consumer awareness; correspondence analysis
Subjects: 200 Religion > 2X0 Islam > 2X4 Jurisprudence (Fiqh)
300 Social sciences > 330 Economics > 338 Production, Industrial Economics
600 Applied sciences & technology > 650 Management & public relations > 658 General Management
Divisions: Universitas Al-Azhar Indonesia (UAI) > Fakultas Ekonomi dan Bisnis (FEB) > Akuntansi
Depositing User: Rifda Jilan
Date Deposited: 01 Mar 2024 10:05
Last Modified: 02 Mar 2024 05:30

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