Study of lift market through GAP analysis

Parwati, Niken and Maysa, Nurhanisa and Purwandari, Aprilia Tri (2016) Study of lift market through GAP analysis. Proceeding 9th International Seminar on Industrial Engineering and Management (ISIEM), 9. pp. 1-6. ISSN 1978-774X

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This study was conduct with cooperation with local company name X whose produce lift. Their product champion are passenger lifts. Now, they were struggling with decline sales. So the company wants to know about their current product performance in the market. Study was made for their product champion, passanger lift. Then this study conduct a survey to know the customer satisfaction level of existing product and what the customer expectation. After this, gap analysis was conducted to know which part of the product should be improve.

Item Type: Article
Additional Information: Presented in "The 9th International Seminar on Industrial Engineering & Management (ISIEM): Collaborative Innovation Towards Borderless Industrial and Economic System" conducted and hosted jointly by Department of Industrial Engineering from 8 universities, and supported by Indonesian Association of Industrial Engineering Higher Education (BKSTI) and Indonesian Industrial Engineering & Management Association (ISTMI) on 20-22 September 2016 in Grand Inna Muara Hotel Convention & Exhibition, Padang - Indonesia.
Uncontrolled Keywords: existing product, expected product, gap analysis
Subjects: 600 Applied sciences & technology > 650 Management & public relations > 658 General Management
Divisions: Universitas Al-Azhar Indonesia (UAI) > Fakultas Sains dan Teknologi (FST) > Teknik Industri
Depositing User: Rifda Jilan
Date Deposited: 04 May 2023 09:05
Last Modified: 10 May 2023 05:07

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