A study on costumer behavior for halal product

Nurlatifah, Hanny and Samiono, Bambang Eko (2016) A study on costumer behavior for halal product. Proceedings of The 4th Gadjah Mada International Conference on Economics and Business 2016, 4 (1). pp. 689-699. ISSN 2548-7965

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The aims of this study is to the preliminary studies determine the characteristics of the consumers of halal products and determine dimensions within factor that influence consumers to purchase products with Halal certified. Research done by finding respondents with purposive sampling techniques with samples by selecting a Muslim respondents who bought ready meals, visiting fast-food restaurants and buy food products of SMEs who live at the Region Jabodetabek with the number of 162 respondents. The analytical tool used is a factor analysis using six dimensions of variable. Including perceived value, brand credibility, consumer loyalty, brand loyalty, trust, purchase intention and religious orientations were extraction the the Varimax factor analysis and get 5 sets a new factor for respondents in the product category of instant food and fast food and 6 new factor for SMEs food product.

Item Type: Article
Additional Information: Presented in "The 4th Gadjah Mada International Conference on Economics and Business 2016: Research, Production, and Business Model Trilemma in The Asean Economic Community" held on 25-27 November 2016 in Yogyakarta, Indonesia.
Uncontrolled Keywords: consumer behavior; halal certificate; purchase intention
Subjects: 300 Social sciences > 330 Economics > 338 Production, Industrial Economics
600 Applied sciences & technology > 650 Management & public relations > 658 General Management
Divisions: Universitas Al-Azhar Indonesia (UAI) > Fakultas Ekonomi dan Bisnis (FEB) > Manajemen
Depositing User: Rifda Jilan
Date Deposited: 25 Apr 2023 11:56
Last Modified: 25 Apr 2023 12:23
URI: http://eprints.uai.ac.id/id/eprint/2260

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