Innovation using islamic values as sustainable competitive advantage: case study on muslim clothing MSMEs

Maksum, Asep and Kamaludin, Faisal Sundani (2023) Innovation using islamic values as sustainable competitive advantage: case study on muslim clothing MSMEs. International Journal of Advanced Research in Economics and Finance (IJAREF), 5 (1). pp. 189-201. ISSN 2682-812X (In Press)

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This study explored how innovation using the approach of Islamic values was implemented among Muslim clothing MSMEs to gain a sustainable competitive advantage. The study employs qualitative case study. Data were obtained through observation, interviews and focus group discussions (FGD). Data were obtained from MSMEs in 4 cities in Indonesia, namely: Jakarta, Bandung, Depok and Tasikmalaya. The study found that all MSMEs in Muslim clothing involved in the study implement fundamental values and Islamic principles in business. The application of these values continues in the Covid-19 pandemic. This effort is considered as part of the innovations made to boost the competitiveness of the business in the market. Thus, Islamic values provide the foundation and guidance for Muslim clothing MSME owners in creating sustainable competitive advantage. This study was limited to MSMEs in Muslim Clothes business owners. It did not cover the fulfillment of criteria for fundamental values and Islamic principles on the supplier and retailer of the raw materials for Muslim clothing. Hence, it is suggested that study of innovation based on Islamic values on the supplier, retailer, producer, and distribution channels for raw materials can be carried out for further future research plan.

Item Type: Article
Additional Information: Presented in "The 3rd International Conference on Business Sustainability and Innovation (ICBSI 2022)" held on 19-20 October 2022 in Universiti Sains Malaysia (
Uncontrolled Keywords: innovation; islamic values; islamic principles; sustainable competitive advantage; business strategy
Subjects: 200 Religion > 2X0 Islam > 2X0 Islam > 2X0.9 Islam and other fields
300 Social sciences > 380 Commerce, communications & transportation > 381 Commerce (Trade)
Divisions: Universitas Al-Azhar Indonesia (UAI) > Fakultas Ekonomi dan Bisnis (FEB) > Manajemen
Depositing User: Rifda Jilan
Date Deposited: 23 Feb 2023 09:07
Last Modified: 03 Apr 2023 04:57

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