Hybrid communication for sustaining health social enterprises during covid-19 pandemic

Moenawar, M. Ghozali and Nasucha, Muchammad and Mandjusri, Alma (2021) Hybrid communication for sustaining health social enterprises during covid-19 pandemic. Proceedings of the 3rd Jogjakarta Communication Conference (JCC) 2021. (In Press)

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Official URL: https://apik-ptma.org/jcc/


The global pandemic encourage inventor and scientists to find the solution to overcome the problems. Hybrid is not the new term, nevertheless this topic always interesting and significant to be discovered and explored particularly in our today circumstance, amidst pandemic covid-19. The exploratory qualitative method used for answering the research problems: How the hybrid approach is applied in communication practices by the organizations that concerned with entrepreneurial activities in the health and humanitarian sector. By exploring various relevant literatures or documents represent the use of a hybrid communication approach by the institutions. This study contributes to the communication process by bringing benefits in the face of problems that arise during a pandemic, by maintaining the sustainability of health social entrepreneurship in a new perspective, to fit the flexibility and agility during pandemic by proposing the use of hybrid approach to improve connectivity, information exchange, knowledge sharing and social entrepreneurship working relationship harmonization in health.

Item Type: Article
Additional Information: Artikel ini dipresentasikan pada Seminat Internasional "Jogjakarta Communication Conference (JCC)" pada tanggal 18 Maret 2021.
Uncontrolled Keywords: hybrid communication, health social enterprise, covid-19 pandemic
Subjects: 300 Social sciences > 300 Social sciences, sociology & anthropology
300 Social sciences > 360 Social problems & social services
300 Social sciences > 380 Commerce, communications & transportation > 384 Communications (Telemunications)
Divisions: Universitas Al-Azhar Indonesia (UAI) > Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Ilmu Komunikasi
Depositing User: Rifda Jilan
Date Deposited: 24 Sep 2021 05:28
Last Modified: 20 Jan 2022 08:23
URI: http://eprints.uai.ac.id/id/eprint/1719

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