Asri, Rahman (2021) Pengaruh terpaan iklan susu formula di televisi terhadap persepsi ibu tentang kecerdasan anak: studi dengan analisa teori kultivasi pada ibu orangtua murid Sekolah Alam Cikeas, Cibubur. Discussion Paper. Universitas Al Azhar Indonesia, Jakarta. (Unpublished)
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Abstract
This study talked about grown up milk advertising influences to mother’s perception about their kids intelligence. Based on positivist paradigm, this research aims to proved what grown up milk advertising influences to mother’s perception about their kids intelligence effective. Use ependency Model Mass Communication Effects, Cultivation Theory and Perception Theory, the researcher want to explain how the perception about kids intelligence influences by exposure grown up milk advertsing on television. The result of this research shows there are correlation between exposure grown up milk advertising on television with mother perception about their kids intelligence. The researcher recommends that this research still can be developed by looking at other factors that influence.
| Item Type: | Monograph (Discussion Paper) |
|---|---|
| Uncontrolled Keywords: | dependency mass media effects, cultivation, mass media effects, perception |
| Subjects: | 300 Social sciences > 300 Social sciences, sociology & anthropology 300 Social sciences > 380 Commerce, communications & transportation > 384 Communications (Telemunications) 600 Applied sciences & technology > 650 Management & public relations > 659 Advertising And Public Relations |
| Divisions: | Universitas Al-Azhar Indonesia (UAI) > Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Ilmu Komunikasi |
| Depositing User: | Rifda Jilan |
| Date Deposited: | 13 Sep 2021 10:59 |
| Last Modified: | 15 Sep 2021 05:35 |
| URI: | http://eprints.uai.ac.id/id/eprint/1697 |
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