Analisis prioritas pemilihan produk-produk halal pada masyarakat muslim kelas menengah

Nurlatifah, Hanny and Samiono, Bambang Eko and Imam, Shohibul (2021) Analisis prioritas pemilihan produk-produk halal pada masyarakat muslim kelas menengah. Jurnal Al Azhar Indonesia: Seri Ilmu Sosial, 2 (1). pp. 86-92. ISSN 2745-5920

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The purpose of writing this article is to map the product selection priorities in the Muslim community in the middle class as the object of research. The method used is a Focus Group Discussion involving Middle-class society and students. The analytical tool used is Interpretive structural modeling (ISM). Food and beverage but a top priority for all consumers in all categories. Travel has received more attention from consumers. Muslim-friendly travel could be the next tren.

Item Type: Article
Uncontrolled Keywords: consumer behavior; halal products; muslim consumers
Subjects: 100 Philosophy & psychology > 150 Psychology
200 Religion > 2X0 Islam > 2X4 Jurisprudence (Fiqh)
600 Applied sciences & technology > 650 Management & public relations > 658 General Management
Divisions: Universitas Al-Azhar Indonesia (UAI) > Fakultas Ekonomi dan Bisnis (FEB) > Manajemen
Depositing User: Rifda Jilan
Date Deposited: 08 Sep 2021 14:54
Last Modified: 09 Sep 2021 08:44

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