Konstruksi realitas kecerdasan anak: analisis semiotik Barthes iklan susu formula anak di televisi

Asri, Rahman (2018) Konstruksi realitas kecerdasan anak: analisis semiotik Barthes iklan susu formula anak di televisi. Jurnal Komunikasi dan Kajian Media, 2 (1). pp. 43-65. ISSN 2598-2869

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Abstract

The aim of this research to identify messages in growing up milk TV commercial. This study use content analysis and semiotic analysis from Roland Barthes who emphasis interaction between textual with personal experiences and cultural behavior. Impact of growing up milk advertisement give ‘message’ to mothers as audience target that growing up milk consumption make their children as a winner, super kid, genius, best achiever on study and their dreams. The advertisement was constructed children intelegent reality on mothers which correlated growing up milk consumption as seen on TV commercial.

Item Type: Article
Uncontrolled Keywords: semiotic analysis, media effect, advertising, children, television
Subjects: 300 Social sciences > 380 Commerce, communications & transportation > 384 Communications (Telemunications)
600 Applied sciences & technology > 650 Management & public relations > 659 Advertising And Public Relations
Divisions: Universitas Al-Azhar Indonesia (UAI) > Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Ilmu Komunikasi
Depositing User: Rifda Jilan Syahidah
Date Deposited: 07 Sep 2020 04:23
Last Modified: 07 Sep 2020 04:23
URI: http://eprints.uai.ac.id/id/eprint/1478

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