Analyzing halal certification: strategies for culinary small and micro enterprises in Jakarta

Salsabila, Alda Dwi and Sunarmo, Sunarmo (2024) Analyzing halal certification: strategies for culinary small and micro enterprises in Jakarta. Conceference Proceeding of The 2nd Tanjungpura International Conference on Management, Economics and Accounting (TICMEA). pp. 49-62. ISSN 2964-8025

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Abstract

The Job Creation Act Number 11/2020 requires halal certification under the Self Declare scheme for processed products of Micro and Small Enterprises (MSEs). Jakarta, the capital city of Indonesia has a high population density and a large number of MSEs, but only 2 percent of the total MSEs have obtained halal certification, this remains relatively low hence it needs to be improved. This research identifies key problems, prioritized solutions, and strategies that can increase the number of Halal certifications. The research method is based on the Analytical Network Process (ANP) by involving stakeholders in obtaining Halal certification, including BPJPH, PPKUKM Office, Halal Product Process Support, and the MSEs. It was found that there was a consensus among stakeholders that the most important problem among MSEs in Jakarta is the lack of understanding of the importance of halalcertification and the lack of awareness of the concept of halal products. Therefore, the prioritized solutions include increasing socialization regarding the benefits, mechanisms, and importance of halalcertification for MSEs in Jakarta. Building partnerships among certification bodies, industry associations, and other parties involved in halal certification could be the prioritized strategy to increase the number of halal certifications. To increase MSE understanding and compliance with halal certification in Jakarta's culinary sector, policy recommendations include the implementation of intensive training programs and active partnerships.

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