Which social media can assist dissemination of information about G20 Summit Bali?

Atmadi, Gayatri and Adnyani, Ni Wayan Giri (2025) Which social media can assist dissemination of information about G20 Summit Bali? Discussion Paper. Fakultas Ilmu Sosial dan Ilmu Politik UAI, Jakarta. (Unpublished)

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Abstract

Indonesia successfully hosted G20 Summit in Bali on November 15-16, 2022. The G20 Summit is the seventeenth multilateral cooperation summit forum attended by all Heads of G20 member states consisting of 19 main countries and European Union. The implementation of good governance of G20 Summit requires news publication activities that expand to various countries. This study aims to: (1). Explore what types of social media are used by e-government of the Ministry of Tourism and Creative Economy or Kemenparekraft to support the dissemination of information carried out during G20 Summit. (2). Explore the results of social media monitoring of the publication of G20 Summit. (3). Explore the simple information about multiplier effect on Indonesia Presidensi G20 for Balinese. Using term of reference of e-government, good governance, social media monitoring and tourism communication media, this study uses qualitative research method and qualitative text analysis method. This research includes two-way methodological approach with focuses in a case study ; primary and secondary as well. First, a descriptive qualitative approach and the data collection is carried out through direct observation at the conference venue, in-depth interviews with five informants from the Ministry of Tourism and Creative Economy and information from digital media. Second, it is based on the existing instagram from the Ministry of Tourism and Creative Economy with a qualitative text analysis. The results showed that instagram and twitter are types of social media that are widely used by the public in responding to G20 Summit and instagram of kemenparekraft.ri was the highest contributor for monitoring Indonesia's G20 2022 social media publications from November 14-16, 2022. The implication of this research is instagram of kemenparekraft.ri can be an Indonesian tourism communication media that can support the development of tourism businesses in Bali after being hit by covid-19

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