Business model canvas for kenaf fiber agro-industry development in upstream supply chain networks

Nurhasanah, Nunung and Hakim, Muhammad and Chirzun, Ahmad and Sriwana, Iphov Kumala and Ramadanti, Amelia (2024) Business model canvas for kenaf fiber agro-industry development in upstream supply chain networks. Jurnal Teknik Industri, 14 (2). pp. 66-76. ISSN 2622-5131

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Abstract

Kenaf fiber is one of plant-based fibers used as an industrial raw material. The business model canvas in this study was an approach used to describe the business model of kenaf fiber agro-industry in the upstream supply chain network. This study aimed to identify value propositions, structural models of development strategies, and to design a business model canvas for the agro-industry. An Interpretative structural modelling method was used to construct a structural model for the development strategy, and the business model canvas was used to describe this agro-industry business model. BMC is a framework that helps business people describe the current business model. This approach is a static approach that uses past data. However, this approach becomes dynamic after being integrated with certain scientific methods so that it is able to describe its business model in the future. The structural model identified that the prominent element that had the significant influence on this business was seed suppliers, while the prominent element in development of this agro-industry strategy was an institution. This research is still limited to the upstream supply chain network, therefore, future research can be developed on the mid-stream and downstream supply chain networks.

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