The intention of the young Muslim generation to purchase halal cosmetics: do religiosity and halal knowledge matter?

Riswandi, Widjiarti Nur and Sudarsono, Heri and Rahmi, Asri Noer and Hamza, Ali (2022) The intention of the young Muslim generation to purchase halal cosmetics: do religiosity and halal knowledge matter? Asian Journal of Islamic Management (AJIM), 4 (2). pp. 150-162. ISSN 2722-2330

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Abstract

This study aims to examine the role of religiosity and knowledge in influencing subjective attitudes and norms using a purposive sampling method to collect data. The study results show that religiosity and Halal product knowledge significantly influence attitudes, subjective norms, and intentions to buy halal cosmetic products. Interestingly, the findings reveal that product knowledge has a higher impact on religiosity on attitudes, subjective norms, and intentions to buy in terms of cosmetics. Meanwhile, attitudes, brand image, and product quality affect intention, but subjective norms do not affect the intention of the young Muslim generation to buy cosmetic products.

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