Analisis consumer awareness terhadap keberadaan sertifikat halal MU

Nurlatifah, Hanny (2014) Analisis consumer awareness terhadap keberadaan sertifikat halal MU. Al-Hisbah: Jurnal Akuntansi Keuangan dan Syariah, 2 (1). pp. 41-59. ISSN 2089-7162

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Abstract

The development of technology have led to a variety of products that are difficult to ascertain the nature of a product halal. Existence in Indonesian halal certificate issued by the Indonesian Ulema Council (MUI) need to know the levels of consumer awareness on the existence of halal certificate. A quantitative analysis using descriptive statistics and correspondence analysis carried out on Muslim consumers in southern Jakarta. The results showed that most respondents have known the existence of halal certificate but for ownership certificates in each product, respondents only rely on brand perception.

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