Development model of small and medium scale industry’s business strategies for textile commodity in Bogor

Nurhasanah, Nunung and Fadlilah, Siti Nur and H., Gunawarman and H.A., Anggara (2011) Development model of small and medium scale industry’s business strategies for textile commodity in Bogor. Proceeding of the 12th International Conference on QiR (Quality in Research). pp. 1960-1965. ISSN 1411-1284

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Abstract

The growth of Small and Medium Industries (SMI) up to now continues to increase, based on data from the Ministry of Industry (2004) it is stated the number of SMIs in 2002 was 2.55 million business units and in 2003 increased to 3 million business units. It means the SMI growth has occurred at 15% per year. So this shows the high competition that occurs among SMIs. Potential SMIs will excel in their business, while SMIs which are not competitive in the competition will retreat from their business.The research methodology used in this research is to generate scenarios selected textile industry that is TK, ACI and VI based on the behavior of real systems, by using dynamic system simulation approach, and assisted software of Powersim 2000. Each industry has 3 scenarios that must be determined its implementation priority in order to develop a business plan for 60 periods in the future by using Fuzzy AHP approach. Policy scenarios developed by TK industry consist of developing the concept of e-commerce for the first scenario, developing 2 DC for the second scenario, and the third scenario is developing 3 DC. The three scenarios developed by each ACI industry are investing new machine, old engine optimization and work system design. Scenarios developed by industry VI for three of which, each is the variation development of new products based on new machine investment, the development of new product variations by maintaining of existing machines and the development of embroidery designs. Selected alternative priority for TK industry is to develop the concept of e-commerce with score of 0.575. Selected alternative priority for the ACI industrial is working system design with score of 0.536. Selected alternative priority for the industry VI is the development of embroidery designs with score of 0.506.

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