Intention the role of halal awareness, religious orientation and consumer motive toward purchase intentions, case: muslim consumer in Indonesia

UNSPECIFIED (2020) Intention the role of halal awareness, religious orientation and consumer motive toward purchase intentions, case: muslim consumer in Indonesia. Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019), 142. pp. 342-349. ISSN 2352-5428

	Text (Article's Content) ILS0238-23_Isi-Artikel.pdf - Published Version Download (468kB)
	Text (Plagiarism Check) ILS0238-23_Cek-Turnitin.pdf - Supplemental Material Download (2MB)

Abstract

In this study, examining Halal Awareness, Religious Orientation, and Consumer motive purchase Intention in Indonesia. Design/methodology/approach – Data are collected through self-administered questionnaires. This paper SEM-PLS analysis is to identify the relationship of halal awareness, religious orientation, and consumer motive purchase intention the Indonesian consumers. Findings – The SEM PLS analysis results indicate that all factors have positive and significant influence on Halal Product Purchase Intention. Research limitations/implications – Like other empirical studies, this study is not without its limitations. The study can be strengthened by including participants in other geographical areas. As Indonesia is trying to play for a bigger role in the halal industry, more research is needed to identify and address problematic aspects of the consumption of halal Product. Originality/value – This study contributes to and extends our understanding of the halal product purchase Intentions, identifying the Role of halal awareness and consumer motive. From a managerial viewpoint, the findings provide support for investment decisions and for decisions relating to the establishment of Indonesia as a target market for the halal product that addresses and take the concerns and needs of businesses and Indonesian Government agencies into consideration.

Actions (login required)

View Item