A study on costumer behavior for halal product

Nurlatifah, Hanny and Samiono, Bambang Eko (2016) A study on costumer behavior for halal product. Proceedings of The 4th Gadjah Mada International Conference on Economics and Business 2016, 4 (1). pp. 689-699. ISSN 2548-7965

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Abstract

The aims of this study is to the preliminary studies determine the characteristics of the consumers of halal products and determine dimensions within factor that influence consumers to purchase products with Halal certified. Research done by finding respondents with purposive sampling techniques with samples by selecting a Muslim respondents who bought ready meals, visiting fast-food restaurants and buy food products of SMEs who live at the Region Jabodetabek with the number of 162 respondents. The analytical tool used is a factor analysis using six dimensions of variable. Including perceived value, brand credibility, consumer loyalty, brand loyalty, trust, purchase intention and religious orientations were extraction the the Varimax factor analysis and get 5 sets a new factor for respondents in the product category of instant food and fast food and 6 new factor for SMEs food product.

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