Decision-based design in development of Suwarno Farm Poultry farming agro-industry

Mutmainah, Siti Isnaeni and Nurhasanah, Nunung (2022) Decision-based design in development of Suwarno Farm Poultry farming agro-industry. IOP Conference Series: Earth and Environmental Science, 1063. pp. 1-11. ISSN 1755-1315

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Abstract

Most of the food demand in Indonesia come from animal protein, and the poultry industry meets most of the demand for meat. Livestock is one of the agricultural sectors, and poultry farming is a part of the agro-industry that plays a vital role in increasing protein consumption in Indonesia. Sukabumi is a very potential area for developing poultry farming agro-industry as it has a relatively complete livestock ecosystem. Therefore, this study will discuss a poultry farm in Sukabumi called Suwarno farm. This farm is an independent medium-to-small scale poultry farming agro-industry located in Warnajati Village, Cibadak District, Sukabumi. They cope with difficulty to develop their business due to a large number of competitors, and therefore a development design is needed. This study uses three methods, i.e. AHP, Fuzzy TOPSIS, and ANN. The AHP method was used to determine prioritized criteria most affecting the selection of primary commodities; the Fuzzy TOPSIS method was used to determine a selected alternative most potential to develop. The ANN method was used to predict profits and sales of the selected products alternative in the next period. Based on the results of data processing obtained, it can be concluded that there were three prioritized criteria, i.e. price stability, demands, and market opportunities, resulting in broiler ducks as the primary commodity with the highest profit increase prediction of IDR19,494,929 and the highest increase in sales, IDR57,584,210. There are several strategies to achieve this, i.e. increasing the population with a partnership system, creating alternative feeds, and expanding the market via e-commerce.

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