Tourism’s destination image of Eastern Indonesia on online media

Prihandani, Raden Virgiani Nurfitriana and Arindita, Ruvira (2018) Tourism’s destination image of Eastern Indonesia on online media. In: Multiple platform in transformative public relations, cultural and tourism. Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Indonesia, Yogyakarta, pp. 249-260.

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Abstract

The development of tourism has increased the number of new destinations in Indonesia. One of the newly explored destinationsare in Eastern Indonesia. The beauty of Eastern Indonesia has captured the attention of travel bloggers, not only to visit but also to share their story for all their readers. This research aims to see how the construction image of tourism destinations of Eastern Indonesia in the two most popular travelling blogs, which are marischkaprudence.blogspot.co.id and naked-traveler.com. The concepts used in this research are destination image, tourism, online media and framing analysis. The paradigm used here is constructivist paradigm with qualitative research method. The researcher found that the Eastern Indonesia is mainly potrayed as a place with pure beautiful natural scenery that is full of fun and relaxed atmosphere. Those descriptions fall into the category of attribute destinations image. However, both bloggers still consider the image of Eastern Indonesia as a place with inadequate infrastructure. Other interesting findings are the difference in which how both bloggers describe the image of Eastern Indonesia’s destination, their readers’ segmentation and their writing style. Marischka describes Eastern Indonesia from the point of view of pro-naturalist. Her writing style looks better structured comparing to Trinity’s. Researchers view that Marischka’s writing style is influenced by her journalism background. Marischka also has better photographer’sskill as it is shown from the pictures on her blog. Different than Marischka who has journalism background, Trinity used to be a regular office worker. Her writing style looks more casual than Marischka’s and she puts more jokes to make her article more appealing and build stronger emotional ties with the readers. Another novelty in Trinity’s blog is that she allows company to advertise their product on her blog. Thus, it has proven that blog can be used as one of promotion channel as well.

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