Purchase intention pada e-commerce model C2C clasified dan marketplace

Samiono, Bambang Eko (2017) Purchase intention pada e-commerce model C2C clasified dan marketplace. Al Hisbah: Jurnal Akuntansi Keuangan dan Syariah, 5 (1). pp. 29-47. ISSN 2089-7162

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Abstract

This study aims to look at the influence of online store environment on online trust either combined or partially, online store environment influence on purchase intention either combined or partially, and the influence of online trust on purchase intention. Research using primary and secondary data with three variables: online store environment (website quality and website brand), online trust, and purchase intention. The analysis used is descriptive analysis and path analysis with the help of IBM SPSS 20, using purposive sampling method with 100 respondents who became consumers of OLX for C2C Clasified model and Tokopedia for C2C Marketplace model. The study show that e-comerce model C2C Marketplace (Tokopedia) have a significant influence between the online trust and purchase intention. But online environment have no influence topurchase intention directly, they have to use online trust as mediator.

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