Sosialisasi digital marketing dan digital finance pada kelompok swadaya Masyarakat Desa Pengasinan

Suwardi, Suwardi (2022) Sosialisasi digital marketing dan digital finance pada kelompok swadaya Masyarakat Desa Pengasinan. Project Report. Universitas Al-Azhar Indonesia, Jakarta. (Unpublished)

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Abstract

Technological developments require MSMEs to be able to adapt to their environment so that they can compete and the business they do can develop better, there are still many MSMEs that still use conventional ways of trading such as relying only on surrounding customers so that the segmentation obtained becomes smaller, with the development of technology. through digital marketing and digital finance will help MSMEs in developing their business by expanding the existing segmentation and facilitating transactions and better financial records. MSMEs collected in the Non-Governmental Organization (KSM) Pengasinan Village, Depok have various types of business for each member which in its implementation still uses conventional systems compared to the use of digital systems. This service aims to increase business sales of KSM members through digital marketing strategies and facilitate transactions and financial reporting that is better and simpler. The result of this service is that KSM members can understand the importance of switching to using digital in the implementation of their business and can implement how to apply digital marketing and digital finance to businesses owned by KSM members.

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