Selebriti dan fandom di era media sosial: fenomena selebgram

Hasna, Safira (2022) Selebriti dan fandom di era media sosial: fenomena selebgram. Jurnal Al Azhar Indonesia: Seri Ilmu Sosial, 3 (1). pp. 1-7. ISSN 2745-5920

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Abstract

The development of social media made a shift in the meaning of celebrities that were originally traditional celebrities which can be categorized as actors, musicians, models, shifted to "micro-celebrities" and the new phenomenon of celebrities Instagram (selebgram) in Indonesia. The objective of this research is to explain the Instagram celebrity phenomenon by reviewing several concepts related to celebrities and fandom in the era of social media. The research used a literature review method by describing several findings related to celebrities, fandom, and social media. As a result, the more unique, interesting, or even more controversial, the more fans they get. Relatable and visible content makes the celebrities idol for many people. Like fans of traditional celebrities, micro�celebrities fans can also build a fanbase and interact with their idols through the comment feature on Instagram.

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