Sunuantari, Manik (2021) KIM as enabler of AROS tourism destination development: case study of KIM gatmedia Gunung Anyar Tambak Surabaya. Jurnal Ilmiah Komunikasi Communique, 3 (2). pp. 22-36. ISSN 2622-7290
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Abstract
Gatmedia Community Information Group (Kelompok Informasi Masyarakat Gatmedia/KIM Gatmedia) is a partner of the Surabaya City Government who was act as an entity enabler in developing AROS Tourism Destination at Surabaya. KIM’s role such as empowering community in disseminating information for various innovations and marketing programs in digital media. This study aims to study in depth on the impact of KIM Gatmedia for their community in managing AROS (Amazing River of Surabaya) green tourism. The theory used is tourism enabler. The method used is a case study, by selecting the research location of the mangrove tourist area of Gunung Anyar Tambak Surabaya. The results showed that KIM Gatmedia gave a significant impact for the community in the social, cultural, and economic through their communication activities for tourism branding.
Item Type: | Article |
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Uncontrolled Keywords: | Tourism Communication; Tourism Branding; Community Information Group |
Subjects: | 300 Social sciences > 300 Social sciences, sociology & anthropology > 302 Social Interaction, Interpersonal Relations 300 Social sciences > 330 Economics > 338 Production, Industrial Economics |
Divisions: | Universitas Al-Azhar Indonesia (UAI) > Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Ilmu Komunikasi |
Depositing User: | Rifda Jilan |
Date Deposited: | 16 Nov 2021 04:03 |
Last Modified: | 02 Feb 2022 11:47 |
URI: | http://eprints.uai.ac.id/id/eprint/1759 |
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