Nurlatifah, Hanny and Samiono, Bambang Eko and Imam, Shohibul (2021) Analisis prioritas pemilihan produk-produk halal pada masyarakat muslim kelas menengah. Jurnal Al Azhar Indonesia: Seri Ilmu Sosial, 2 (1). pp. 86-92. ISSN 2745-5920
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Abstract
The purpose of writing this article is to map the product selection priorities in the Muslim community in the middle class as the object of research. The method used is a Focus Group Discussion involving Middle-class society and students. The analytical tool used is Interpretive structural modeling (ISM). Food and beverage but a top priority for all consumers in all categories. Travel has received more attention from consumers. Muslim-friendly travel could be the next tren.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | consumer behavior; halal products; muslim consumers |
| Subjects: | 100 Philosophy & psychology > 150 Psychology 200 Religion > 2X0 Islam > 2X4 Jurisprudence (Fiqh) 600 Applied sciences & technology > 650 Management & public relations > 658 General Management |
| Divisions: | Universitas Al-Azhar Indonesia (UAI) > Fakultas Ekonomi dan Bisnis (FEB) > Manajemen |
| Depositing User: | Rifda Jilan |
| Date Deposited: | 08 Sep 2021 14:54 |
| Last Modified: | 09 Sep 2021 08:44 |
| URI: | http://eprints.uai.ac.id/id/eprint/1687 |
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