Pengaruh online personal branding tokoh politik terhadap minat pemilih pemula

Asri, Rahman and Arianti, Gusmia and Mandjusri, Alma (2019) Pengaruh online personal branding tokoh politik terhadap minat pemilih pemula. Communiverse, 5 (1). pp. 58-69. ISSN 2614-4956

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Official URL: https://doi.org/10.36341/cmv.v5i1.1166

Abstract

Now, media convergence can joint and integrated conventional media to digitalized information format, like social media platform such as facebook (fb) and instagram (ig) which most popular among the user.. Social media sosial not only use corporated or commercial brand,also use by publicfigurefor personal brandingcampaign on socialmedia. Ridwan Kamil who has 6 million followers, public figure active use instagram for online personal branding. This research analysed and description the influence of online personal branding to first time voter interest inlocal election,Pilkada Jawa Barat 2018.

Item Type:	Article
Uncontrolled Keywords:	personal branding, social media, mass media effect, first time voter
Subjects:	300 Social sciences > 380 Commerce, communications & transportation > 384 Communications (Telemunications) 600 Applied sciences & technology > 650 Management & public relations > 658 General Management 600 Applied sciences & technology > 650 Management & public relations > 659 Advertising And Public Relations
Divisions:	Universitas Al-Azhar Indonesia (UAI) > Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) > Ilmu Komunikasi
Depositing User:	Rifda Jilan
Date Deposited:	07 Sep 2020 04:01
Last Modified:	07 Sep 2020 04:01
URI:	http://eprints.uai.ac.id/id/eprint/1475

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