Pengaruh media iklan makanan terhadap pola makan anak usia 4-6 tahun

Fakhriyah, Hanna and Suwardi, Suwardi Pengaruh media iklan makanan terhadap pola makan anak usia 4-6 tahun. Discussion Paper. Universitas Al Azhar Indonesia, Jakarta. (Unpublished)

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Abstract

The research method used is quantitative research with a survey approach. Data collection techniques using a questionnaire (Questionnaire). Data was collected in kindergartens in the Pancoran environment as many as 3 institutions with the research subjects as parents. Data analysis used normality test, simple linear regression equation test, linearity test and determination analysis test. Data that has been classified, presented and displayed in the form of tables or graphs. The results of data processing note that the food advertising media has a significance value of 0.431 on the eating patterns of children aged 4-6 years. For a simple linear test, the results of data processing Y = 1.520 + 2.047X, while the analysis test of determination gets a data acquisition of 6.7% the influence of the food advertising media variable on the eating patterns of children aged 4-6 years. The conclusion is that there is an influence of food advertising media on the eating patterns of children aged 4-6 years in kindergartens in Pancoran Village. The advice given is for parents to be able to increase knowledge about the provision of the main menu by compiling the main menu in a variety of flavors, types and shapes, so that children are interested in eating food served at home. bBgi teachers should always remind students and parents to bring healthy and nutritious food, for school managers who have not made a healthy menu schedule or shared meals with nutritious menus every month and even every week.

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